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wordsmithing 200Wordsmithing

Writing is our passion and it’s always a huge pleasure to write with a specific audience in mind. We have written speeches for government ministers, senior executives and VIPs. Food, wine, insurance, ceramics, endangered birds, travel, copyright infringements, cyber hacking, announcing the launch of Janet Frame’s biography – you name it, hPR has probably written about it. We whip up media releases on a daily basis and are engaged by some clients to teach the skill in-house. We have experience compiling and providing editorial for Annual Reports and Annual Plans. We tweet and use Facebook regularly and integrate them with traditional communications channels for maximum effect.

hPR for words that work.

2012 NZ Post childrens book awards 3 200Media relations

hPR is renowned for the quality of its media relations work. We understand what it takes to deliver a good story and secure editorial coverage.

Long-standing relationships across news and current affairs, arts, literary, lifestyle, food and business media are carefully nurtured and considered paramount to success. Media tend to look favourably at what we pitch them because we understand how they work and know what they want.

hPR for communications that cut through the clutter.

news 200Publicity

Do you have a new book, event, product, new business, interesting story? Do you need to raise your own profile or that of your senior executive? Is your business bringing out an international expert?

You gotta have a plan. That’s where hPR come in. We work closely with each client to create individually tailored publicity campaigns, designed to obtain the most media exposure possible. We employ all modes of communication (traditional and emerging) to reach the target audience and ignite visibility. Each campaign varies in length and can include strategy development, press material creation, media pitching and placement.

As head of publicity and marketing for Penguin Books, Penny helped build the reputations of many high profile personalities including Lloyd Jones, Jamie Oliver, Annabel Langbein, novelist Bryce Courtenay, Dame Anne Salmond, the late, great Michael King, investment guru Martin Hawes and chick-lit author Marian Keyes. Penny has organised publicity tours for these lovely folk, too. She knows what it takes to mobilise the media and the masses on the road.

hPR’s experience in the delicate art of festival and awards publicity includes The Auckland Arts Festival, Montana New Zealand Book Awards, Portage Ceramic Awards, New Zealand Post Book Awards, New Zealand Post Children’s Book Awards, CLL Writers’ Awards and BNZ Katherine Mansfield Awards.

Whoever tells the best stories goes home with all the marbles.  

rowi-egg-lift 200Non profit campaigns

With experience in PR, marketing and fundraising for non-profit organisations such as Kiwis for kiwi, YWCA, Refugee Services, Royal New Zealand Foundation of the Blind and Trade Aid, hPR draws on a broad suite of tactical skills to help turn doubters into donors and get your messages heard by the right people.

We recently project managed a social media campaign for the YWCA called Love Notes. The project ran via a Facebook App and aimed to help young women see their bodies for what they do, not for what they look like. hPR drew on our celebrity contacts, securing a high profile ambassador to front the campaign which met all YWCA’s target outcomes.

A good-news communications campaign we organised for conservation organisation Kiwis for kiwi not only gained media saturation nationwide, but also hit the BBC News and New York Times.

hPR also won a DMA Award for Refugee Services Donor Direct Mail campaign. If it’s help creating a concise and compelling message that you’re after, then we’d love to help.

Stories for good, are the best stories of all.

2011 NZ Post childrens book awards 200Events

hPR loves events! Big events, small events, from glitzy glam to budget boutique, we’ll make them work just the way you want them. Our organisation skills are second-to-none; you’ll be able to relax knowing that your all-important occasion is under control. We can help you, from sourcing and inviting VIPs right through to the nuts and bolts logistics of making the event happen.

We created and produced the Auckland International Cultural Festival. Now an annual event attracting more than 20,000 visitors, it is one of the highlights on the city’s summer event calendar.

We’ve done some eye-catching ambient marketing too – from chalk writing on pavements to free form dancers at award ceremonies, simultaneous events happening in 24 regions nationwide, to high profile launches at Parliament Buildings.

Stand out from the crowd.

help 200Issues and crisis management

PRs have a nose for sniffing out potential trouble and how to avoid it. But when things do go wrong, scandal-hungry media want to know all about it. From train derailments and last-minute international speaker cancellations, to very public employee fall-out situations, hPR has the experience to prepare you for the hard questions and how to answer them. We’ll work fast and go all-out to make sure the issue is handled carefully and astutely. We’ll media train your spokespeople, and offer counsel on how your responses are being heard by stakeholders. We’ll also help you repair any reputation damage afterwards.

Everything will be okay in the end. If it’s not okay, it’s not the end. 

Communications PlanningCommunications planning

We are adept at helping clients develop their strategic communications campaigns, dovetailing with company objectives to maximum effect. Starting with a big picture approach, we work out what is really important to a client’s business and then help them work out how they want to talk about it. Image: KROMKRATHOG/

A good communications plan seamlessly integrates with your business plan, providing the foundations for your company’s tone, vision and sense  of purpose for years to come. 

social media 200Social media

We understand that for your project to fly, social media must be an integrated part of communications activities. Digital and social media are an essential part of our communication programmes and we are well equipped to determine how to effectively leverage your message via social and digital media

hPR not only works to maintain long-standing valuable contacts with internet media across the country on a daily basis, we can also produce e-zines, blogs, podcasts and other rising stars of the Internet.

Social media is about sociology and psychology more than technology.

brochuresMarketing communications

hPR provides creative and consistent communications supporting products, brands and brand organisations. From the initiation of an idea, through to concept building and activation, we can deliver attention-grabbing copy and coverage that deliver real results.

Copywriting company brochures, newsletters, event flyers, letters and blogs are done with relish and vigour. We make sure the communication reaches the right audience and does its job – whether it’s selling your product or telling your story.

hPR – here for you to be heard.