Writing is our passion and it’s always a huge pleasure to write with a specific audience in mind. We have written speeches for government ministers, senior executives and VIPs. Food, wine, insurance, ceramics, endangered birds, travel, copyright infringements, cyber hacking, announcing the launch of Janet Frame’s biography – you name it, hPR has probably written about it. We whip up media releases on a daily basis and are engaged by some clients to teach the skill in-house. We have experience compiling and providing editorial for Annual Reports and Annual Plans. We tweet and use Facebook regularly and integrate them with traditional communications channels for maximum effect.

hPR for words that work.

Media relations

hPR is renowned for the quality of its media relations work. We understand what it takes to deliver a good story and secure editorial coverage.

Long-standing relationships across news and current affairs, arts, literary, lifestyle, food and business media are carefully nurtured and considered paramount to success. Media tend to look favourably at what we pitch them because we understand how they work and we know what they want.

hPR for communications that cut through the clutter.


Do you have a new book, event, product, new business, interesting story? Do you need to raise your own profile or that of your senior executive? Is your business bringing out an international expert?

You gotta have a plan. That’s where hPR come in. We work closely with each client to create individually tailored publicity campaigns, designed to obtain the most media exposure possible. We employ all modes of communication (traditional and digital) to reach the target audience and ignite visibility. Each campaign varies in length and can include strategy development, press material creation, media pitching and placement.

As head of publicity and marketing for Penguin Books, Penny helped build the reputations of many high profile personalities including Lloyd Jones, Jamie Oliver, Annabel Langbein, novelist Bryce Courtenay, Dame Anne Salmond, the late, great Michael King, investment guru Martin Hawes and contemporary fiction author Marian Keyes. Penny knows what it takes to mobilise the media and the masses.

hPR’s experience in festival and awards publicity includes the Auckland Writers Festival, the Auckland Arts Festival, the Ockham New Zealand Book Awards and the Portage Ceramic Awards.

Whoever tells the best stories goes home with all the marbles.

Media training and coaching

Conducting interviews, whether pre-recorded or live can be daunting. hPR has vast experience in training senior executives and medical practitioners in how to respond to the media in ways that enhance and build reputations. We offer half day training sessions on-line or in-person. Sessions can be tailor-made to suit your company’s requirements.

hPR also offers one-one media coaching as a lead-up to key interviews, or as refresher courses.

The questions don’t do the damage.
Only the answers do. – Sam Donaldson

Non-profit campaigns

With experience in PR, marketing and fundraising for non-profit organisations such as Kiwis for kiwi, YWCA, Refugee Services, Royal New Zealand Foundation of the Blind and Trade Aid, hPR draws on a broad suite of tactical skills to help turn doubters into donors and get your messages heard by the right people.

A good-news communications campaign we organised for conservation organisation Kiwis for Kiwi not only gained media saturation nationwide, but also hit the BBC News and New York Times.

hPR also won a DMA Award for Refugee Services Donor Direct Mail campaign. If it’s help creating a concise and compelling message that you’re after, then we’d love to help.

Stories for good, are the best stories of all.


hPR loves events! Big events, small events, from glitzy glam to budget boutique, we’ll make them work just the way you want them. Our organisation skills are second-to-none; you’ll be able to relax knowing that your all-important occasion is under control. We can help you, from sourcing and inviting VIPs right through to the nuts and bolts logistics of making the event happen.

We created and produced the Auckland International Cultural Festival. Now an annual event attracting more than 20,000 visitors, it is one of the highlights on the city’s summer event calendar.

We’ve done some eye-catching ambient marketing too – from chalk writing on pavements to free form dancers at award ceremonies, simultaneous events happening in 24 regions nationwide, to high profile launches at Parliament Buildings.

Stand out from the crowd.

Issues and crisis management

PRs have a nose for sniffing out potential trouble and how to avoid it. But when things do go wrong, scandal-hungry media want to know all about it. From train derailments and last-minute international speaker cancellations, to very public employee fall-out situations, hPR has the experience to prepare you for the hard questions and how to answer them. We’ll work fast and go all-out to make sure the issue is handled carefully and astutely. We’ll media train your spokespeople, and offer counsel on how your responses are being heard by stakeholders. We’ll also help you repair any reputation damage afterwards.

Everything will be okay in the end. If it’s not okay, it’s not the end. 

Communications planning

We are adept at helping clients develop their strategic communications campaigns, dovetailing with company objectives to maximum effect. Starting with a big picture approach, we work out what is really important to a client’s business and then help them work out how they want to talk about it.

A good communications plan seamlessly integrates with your business plan, providing the foundations for your company’s tone, vision and sense  of purpose for years to come. 

Social media

We understand that for your project to fly, social media must be an integrated part of communications activities. Digital and social media are an essential part of our communication programmes and we are well equipped to determine how to effectively leverage your message via social and digital media

Social media is about sociology and psychology more than technology.