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The Best Leaders Don’t Shout – Bruce Cotterill

“Once in a decade a business ‘How to’ book comes along that really breaks the mould, and here it is.”
Sir Bob Harvey KNZM QSO, Former Mayor, Waitakere City, New Zealand, Author, Professional Director

How to engage your people, manage millennials, and get things done

In The Best Leaders Don’t Shout five-time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. It’s a jargon free and enlightened pathway to improving management performance that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams and happier customers. The book is designed with the busy reader in mind. It is full of quotes, lists, stories, summaries and questions. If you want a quick business quote to round out the company newsletter or a theme for tomorrow morning’s sales meeting, there is something in these pages to get you underway. This is a book for anyone running a team, whether a CEO looking for fresh ideas, a middle manager looking to bring something extra to your role, or a small business owner. Whatever team or organisation you are leading – there will be something here for you. So don’t just shout about it … become a better leader.

About the Author

Bruce Cotterill took on his first leadership role at the age of just 17. He went on to build a career that he describes as a “vertical learning curve”. In a CEO career dominated by change and transformation, he has led global real estate group Colliers in both New Zealand and Australia, Kerry Packer’s ACP Magazines, and iconic international Kiwi sportswear company Canterbury International. In 2008, he took charge of Yellow Pages Group to lead that business through a period of dramatic change, including the restructure of the Company’s $1.8 billion of debt. He is now a professional director with a portfolio comprising six Boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers. His client list reads like a “who’s who” of business and includes ANZ Bank, Telstra, The Australian Rugby Leagues Clubs, GJ Gardner Homes, Optus, ASB Bank, EY, Qantas, Goldman Sachs and the New Zealand Real Estate Institute.

The Best Leaders Don’t Shout by Bruce Cotterill |  Published by Book Club Media  |  rrp $39.99  |  Large C-format, 383 pages  |  Published 8 July 2018

For an interview with Bruce Cotterill, review, extract and giveaway enquiries please contact: Penny Hartill – hPR, 021 721 424,

What leaders are saying about The Best Leaders Don’t Shout

This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.

John Spence – a top 100 business thought leader in America.

Once in a decade a business “How to” book comes along that really breaks the mould, and here it is. Cotterill knows the game and with skill and inside knowledge provides a perfect guide through the pitfalls of management and leadership. The Best Leaders Don’t Shout nails the course … it is a sheer delight. Cotterill has indeed been there and done most of it. His writing is concise and razor sharp and it reads like a novel, a guide book and a mentor to your business ambition. Don’t miss out.

Sir Bob Harvey KNZM QSO, Former Mayor, Waitakere City, New Zealand, Author, Professional Director.

An excellent handbook that reminds us of the distinction between management and leadership. The former is about sweat; the latter is more about vision, strategy and inspiration. Cotterill laces his prose with memorable aphorisms and intelligent reflections. A very good read for reflective executives and eager students.

Dr. David J. Teece CNZM, Institute for Business Innovation, Haas School, University of California Berkeley

Bruce Cotterill has walked the walk and he has now very ably talked the talk. This book clearly identifies that excellence in business is a journey and not a destination. He has cleverly guided the reader down the leadership highway regardless of where they are commencing their trip. Bruce has considerable experience across a broad range of platforms and I found his ideas, examples and guidance insightful and, most importantly, practical. This book is a compelling read and there is something valuable in here for everyone, no matter what your experience or background may be. I am confident that it will provide added clarity and focus to your planning and help you with your leadership journey no matter how far down that road you are.

Colonel (Retired) Jim Blackwell, ONZM, NZSAS, CEO

This book challenges the old adage  “leaders are born not made”. Calling on his wide CEO experience Bruce provides an insightful and practical reference to the key elements of leadership. I would recommend it to any aspiring leader wishing to fast track their skills and career.

Gary Gwynne, Founder Colenso, Founder Rodd & Gunn, Professional Director

For over three decades I have observed Bruce transition from successful office solutions salesperson to inspiring Stanford Business School trained CEO, Director and Chairman. In The Best Leaders Don’t Shout he now shares the lessons, insights and ideas, from his remarkable leadership journey. I thoroughly recommend this book as compelling reading for any leader of business and people.

Rick Ellis, Chief Executive, Chartered Accountants Australia and New Zealand

I read a lot of business books and some of them we use as references as we coach executives and professional CEOs to get incrementally better at their leadership craft. This book is one that will be used as a reference. It simplifies and offers practical advice based on Bruce’s business experience. Most importantly it reminds all of us leading in a complicated world that leadership is all about the connecting with “people” and getting things done.

Kendall Langston, Chief Executive, Advisory Works


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