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Groundbreaking online platform MyCare launches to meet the changing needs of New Zealand’s home care sector

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Media release – For immediate release

Groundbreaking online platform MyCare launches to meet the changing needs of New Zealand’s home care sector

• The MyCare online platform is a simple way to match people needing or offering home care services
• MyCare model supports the aging population as the number of older New Zealanders ’aging in place’ at home increases

A groundbreaking new online service has been launched to help New Zealanders easily find the care they need to continue living comfortably and safely at home.

MyCare, co-founded by Carers NZ CEO, Laurie Hilsgen, former national law firm partner turned IT entrepreneur, Mark Jeffries, strategic consultant, Chris Mathews, and award-winning tech specialist, Robert Stewart, allows people who need care, such as older people, those recovering from illness or injury, or who are disabled, to search online for care workers who best meet their needs.

Jeffries says the founders’ firsthand experience supporting frail loved ones revealed a gap in the market for a service that would make the process of finding and managing care workers much simpler.

“People who are looking for home care often have it provided through an agency or service. While that is one way to get home care, it can be inflexible and disempowering for the person needing the care.”

Jeffries says that with MyCare, families can find and choose their own care workers, have more control, and more direct management of their needs.

“Now a person needing care, or their family carer, can go online to MyCare, review worker profiles, and find a person that best suits their needs. This could be based on experience, price, location, languages or many other attributes.”

“If they want to build a long-term relationship with their care worker they can do so directly, and if the relationship doesn’t work, they can choose someone else. If they need multiple care workers to suit a range of needs, they can find and use a rotation of workers to fulfil those needs.”

Jeffries adds that MyCare also offers a new way for workers to find rewarding jobs in the home care sector.

“Care workers can post their experience and skills online and easily edit their profile to ensure it is relevant and up to date. Just like other online sites, MyCare helps build trust and reputation with two-way feedback that can be powerful, transparent and instant.”

“Workers have the ability to negotiate their pay rates, the services they offer, and their work conditions, and potentially achieve a much higher level of job satisfaction.“

The MyCare site is already proving popular with workers and potential clients. Since the site went live last December, more than 1,000 care workers from around New Zealand have created profiles, and hundreds of people needing assistance have signed up to post jobs and connect with workers.

Jeffries is positive the MyCare model is the way of the future for New Zealand’s fast-evolving home care market.

“Home care trends mirror social changes, largely driven by the aging population.”

“We know the number of people aged 65+ in New Zealand will double from 650,000 in 2012 to 1,200,000 in 20 years. This will dramatically boost demand for home care. Services and agencies won’t be able to expand quickly enough nor can they meet growing demand for services that are flexible in the ways today’s consumers want.”

“Our aging parents are living longer and often away from day to day family support. Staying at home is often the best place to age, and MyCare makes that easier ,” say Jeffries.

The MyCare site uses sophisticated internet technology and can be used with all devices, from mobiles to tablets and desktops.

Jeffries says age is no barrier to using sites like MyCare, with those 65+ among the country’s fastest growing internet user groups..

“Technology no longer divides or defines age groups – it’s the single biggest potentially empowering force aside from the community itself,” he says.

People wishing to offer their services or view profiles of workers in their area can do so at


For further information please contact:
Penny Hartill
T: 021 721 424

About MyCare
MyCare is an online and mobile marketplace for home-based services. It offers three key features to help users find, manage, and coordinate care for themselves or a family member.
MyCare’s Match feature makes it easy for people seeking or offering services to find each other. People requiring support can post jobs and easily find available workers in their area. People offering help can post a profile and promote their experience, skills, and services.
MyCare’s Manage feature includes a Care Diary to make it easy to organise daily care needs (tasks, messaging and appointments etc) and help family members and workers communicate about the everyday stuff and stay in touch on any device.
The Share features let families and whanau create Support Circles to privately communicate about a loved one’s care, so everyone can stay in the loop wherever they are in the world.

About Mark Jeffries
MyCare co-founder Mark Jeffries has spent the last 16 years founding, investing in and growing technology companies. Prior to that he specialised in corporate and technology law and spent 12 years as a partner in a national law firm. His personal experience organising care services for elderly parents fuelled his interest in making this easier for others via MyCare.

About Laurie Hilsgen
MyCare co-founder Laurie Hilsgen is also the co-founder and CEO of Carers New Zealand, a national non-profit established by and for family carers. A journalist by profession, Laurie publishes Family Care magazine, which is read by more than 75,000 New Zealanders who have health or disability support needs. She is also a board member of Continence New Zealand.

About Chris Mathews
MyCare co-founder Chris Mathews co-publishes Family Care magazine and in his private life supports his father, who has dementia. Previously a strategic consultant, he has worked for iwi business networks and was the chair of the Far North Economic Development Trust.

About Robert Stewart
MyCare co-founder Robert Stewart acts as the company’s Chief Technical Officer. Rob shares a passion for applying technology and expertise to solve complex business problems. He is known for his strong leadership and for creating a compelling vision for new ventures.

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